Two years ago, we asked your marketing colleagues about their practices and attitudes on audience-first TV buying.
As we ask these questions again in 2023, it’s clear that the economy is significantly influencing the responses. Economic uncertainty has placed a greater focus on strategies that deliver effectiveness and efficiency against best customer prospects. As budgets are scrutinized, more marketers are integrating audience-based buying as a key part of their TV strategy because it delivers on a range of their KPIs.
See how your peers are utilizing advanced targeting strategies to drive business growth:
- How is an uncertain economy impacting TV ad strategies?
- What benefits are they reaping from audience buying?
- How are they informing themselves on these buying strategies?
- How are they quantifying success and impact?
This study was developed by VAB in partnership with Spectrum Reach and fielded by Advertiser Perceptions.
Unlocking Brand Growth with Audience-Based Buying
A fresh look at how marketers are adopting innovative TV strategies
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