The Importance of Education & Training in Audience-Based Buying

Most marketers are embracing innovation and implementing audience-based buying in their TV campaigns. Our recent survey of marketers revealed that those who were more formally trained in audience buying strategies and tactics enjoyed more positive business outcomes from their campaigns.

In the last piece of our custom study of how marketers are adopting audience-based buying, you’ll see why it is important for marketers to be educated on new buying techniques and the impact to their brand’s bottom line.

Learn why those that have a better understanding of audience-based buying are not only more likely to use it but see more success and positive business outcomes as well.