Meeting Industry Challenges
Insights: Marketer's Guide

Meeting Industry Challenges

Guidance and Inspiration to Embracing an Audience-First TV Buying Approach

This new marketer’s guide, Meeting Industry Challenges, is our final in a series of 3 based upon a custom survey of over 200 marketers. 

In this piece, we give you an insider’s look at the challenges your brand marketing peers and agencies are facing when implementing an audience-first buying approach. In addition to understanding those barriers, you’ll be prepared with:

  • The suite of insights content that will empower you to plan & execute more confidently.
  • Additional guidance and inspiration to set your brand marketing teams up for success like:
    • The importance of training programs...did you know that nearly half of brand marketers received only informal training or no training at all on new buying approaches, however 94% of them are interested in free expert training.
    • Prioritize attendance at industry conferences and events…did you know that 50% of brand marketers most often hear audience buying discussed at an industry conference or event.

Get a peek at the challenges your peers are facing and be inspired with real guidance and solutions to adopt a more modern and business-building TV buying approach.

Learn more from our Insights team in the report's accompanying webinar on August 11th at 12:00 PM EDT. Register here: https://bit.ly/36wfftc

Missed Parts 1 and 2 of the series? Check out the related content below to download.

Meeting Industry Challenges

Meeting Industry Challenges

Guidance and Inspiration to Embracing an Audience-First TV Buying Approach

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