What Is Audience-Based Buying?
Insights: What Is? & Glossary

What Is Audience-Based Buying?

Clarifying marketing topics and terms

What exactly is “audience-based buying” and how will it help you create more impactful campaigns and buys?

Exciting advancements in audience measurement have enabled marketers to more precisely target and buy TV advertising. With nearly a third of advertisers planning to spend more on data-driven TV buying next year, it is an approach that’s gaining momentum, particularly among outcomes-obsessed marketers.

This 4-page read tells you what you need to know as you talk to clients or consider evolving your own buying approach. You’ll learn what audience-based buying is, why it’s important, what the industry is saying and what the future outlook is.

Interested in seeing audience-based buying in practice? Look out for our upcoming release featuring a collection of case studies that showcase real-world examples of how brands have successfully implemented an audience-first buying approach within their multiscreen TV campaigns. Scroll down to join our email list and be among the first to know about its release!

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