“How can I use TV to reach my highly specific customer targets effectively and efficiently?”
This is a question that may be familiar to you and many marketers.
Using B2B categories as our reference, we explore how brands with highly specific customer targets are using audience-based TV buying strategies to drive business results. You’ll learn:
- Why brands are using audience-based buying within their TV campaigns
- How brands are implementing audience-based TV buying strategies
- What is the impact of audience-based TV buying on their brand outcomes
Want to learn more about the importance of branding for niche categories? Download our marketer’s guide, Let it Grow: Understanding the Importance of Branding for Niche Categories Like B2B for a more detailed look and deeper analysis and insights.
For real-world examples of how branding drives KPIs for niche brands ranging from awareness to engagement to sales, download Let’s Get Down to Business: How Branding Leads to Conversions for Niche Categories Like B2B.
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