How Does Audience-Based TV Buying Drive Results for my Brand?

“How can I use TV to reach my highly specific customer targets effectively and efficiently?”

This is a question that may be familiar to you and many marketers.

Using B2B categories as our reference, we explore how brands with highly specific customer targets are using audience-based TV buying strategies to drive business results. You’ll learn:

• Why brands are using audience-based buying within their TV campaigns
• How brands are implementing audience-based TV buying strategies
•  What is the impact of audience-based TV buying on their brand outcomes

Want to learn more about the importance of branding for niche categories? Download our marketer’s guide, Let it Grow: Understanding the Importance of Branding for Niche Categories Like B2B  for a more detailed look and deeper analysis and insights. 

For real-world examples of how branding drives KPIs for niche brands ranging from awareness to engagement to sales, download Let’s Get Down to Business: How Branding Leads to Conversions for Niche Categories Like B2B.