Understanding the evolution of buying and selling TV Advertising

Programmatic TV Defined:

Programmatic TV provides marketers with an opportunity to automate the premium video ad buying process, enabling advertisers to reach audiences across multiple devices and platforms in an efficient way. 

What's Inside the Report:

• Clear definition of Programmatic TV
• Insights on Programmatic TV budgeting
• Buying type decision tree
• Programmatic ecosystem overview, with company examples
• Programmatic TV benefits
• Industry perspectives
• Definitions of related terms
• And more

Why Download?

Programmatic TV is a complex system inclusive of different processes, technologies and principles. This guide is here to help you break through complexity and set you up for long-term success.