A sustained presence on TV drives mid-funnel marketing metrics for brands.

Brands of all sizes, including many small and medium-sized businesses, turn to TV to drive new customers into the funnel, but what happens as their campaign length increases? 

To answer this question, we analyzed 4 different campaign lengths and the effects they had mid-funnel metrics like website and app visits for 38 first time TV advertisers.

What’s inside the report?

• Selection Criteria: Learn why we chose the brands included within the analysis.
• Brand Names and Categories: See a multitude of familiar brands, including SMBs, that you and your family know and love.
• The Good Stuff: Get a clear view of the results across a variety of campaign lengths, from under 6 months up to 19+ months.
• Key Takeaways for Marketers: Learnings you can apply to your marketing strategy right away.

Why download?

With so many marketers focused on performance metrics, multiscreen TV is here to help. You'll learn how marketers achieved significant improvements in their mid-funnel metrics with shorter campaigns, but experienced explosive growth via a sustained presence.

Here's a sneak peek:

Want to learn more about boosting mid-funnel marketing metrics like consideration and intent? Download our report Breaking Through.

Looking for more even more attribution Insights? Visit our Multiscreen TV Attribution Resources.