How many fake accounts does Facebook remove each year?
Insights: Question of the Week

How many fake accounts does Facebook remove each year?

Contextualizing the vast number of fake bot accounts on Facebook and how pervasive they are

Examining the number of fake accounts banned by Facebook

Why do fake bot accounts harm the user experience on social platforms? 

By spreading spam, misinformation, and malicious links, they erode trust in the platform for both the user and brands that choose to advertise on these platforms. They also distort engagement metrics, making it harder for real users to connect authentically and for content creators to gauge genuine audience interest.

What's included?

  • The number of fake accounts banned by Facebook 
  • How this compares to the percent of the world’s population 
  • And how this compares to Facebook’s monthly active users 

Check out our other "Question of the Week" content!

Get Immediate Access To Our Content

You have questions. We have answers.

Get immediate access to our Insights library.