Friend or Frenemy

Are Facebook and Meta really friends to marketers?

Bots and fake accounts on Facebook (and other platforms) are ubiquitous. If you spend 5 minutes scrolling your feed, you’re bound to find them posting AI slop, stolen content, and other low-quality content.

These fake accounts – and the content they post – undermine consumer trust and create brand safety risks for advertisers. This report quantifies the pervasiveness of these accounts, the malicious content and ads they post, and how much of this Meta removes from Facebook.

You'll Get These Insights:

• Year by year look at the total number of accounts banned on Facebook 
• How Meta advertisers can rack up dozens of financial fraud strikes before getting banned
• The pervasiveness of new advertisers on Instagram and Facebook that promote scams or illicit goods
• The staggering amount of revenue Meta generates from ads promoting scams and banned goods 

Why Download?

After digesting these stats, as both a brand and consumer, you’ll ask if Facebook is a friend or frenemy.

Here's a Sneak Peek: