How Real is the Internet?

Uncovering the truth behind bad bots, internet scams and ad fraud

The modern internet is increasingly shaped by fraud and manipulation with much of it happening out of sight. These 4 reports quantify the scale, impact, and economic incentives behind today’s most pervasive forms of online exploitation.

Get clear, data‑backed answers to the questions marketers are asking about the inherent risks of the digital ecosystem:

• “How many people online are fake?
• “How much online ad inventory is fake?”
• “How many products, services and ads online are fake?”
• “How much online content is fake?”