News on TV is more effective at keeping influential audiences informed
VAB partnered with Dynata to develop a custom study exploring perceptions and viewership of TV news versus other media platforms among three key audiences that are valued by advertisers for their buying power and influence.
Three audiences analyzed:
- Adults 35-54
- $100K+ Household Income
- Full-time Employed
What’s inside the report?
- Why TV news delivers clear everyday value through timely, credible reporting, which drives positive impact for advertisers
- How TV news cuts through information overload with trust, balance, and credibility audiences rely on
- The role TV news plays in political engagement, from candidate discovery to issue awareness and action
Why download?
New news stories break every hour, and for brands, advertising within TV news programming instead of other options is an effective way to get in front of audiences that drive outcomes.
Here's a sneak peek:
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