Shoppable TV ads create full funnel opportunities for brands to grow their businesses.
TV is ever evolving, and so are the ways people shop. As nearly 40% of advertisers plan to increase their focus on shoppable ads in 2025, marketers are tapping into shoppable TV to meet consumers where they are, boost engagement, and shorten the path to purchase.
With interactive formats and advancing technology, the biggest screen in the house is quickly becoming a powerful commerce engine.
What’s inside the report?
- Consumer Behavior: Discover how audiences are embracing interactive TV, from scanning QR codes to making voice-activated purchases
- Technology & Targeting: Learn how AI, CTV, and first-party data are powering precision targeting and measurable results
- Creative Innovation: See how brands are driving conversions with frictionless experiences, personalized offers, and clickable CTAs
- Brand Opportunities: Understand how shoppable media is creating new ways to spark curiosity, drive consideration, and generate direct response at scale
Why download?
With over 88 million shoppable media buyers projected by 2028, this report is your essential guide to navigating the growing shoppable TV ecosystem.
Here's a sneak peek:
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