Ad-supported streaming is mainstreaming.
The streaming landscape is evolving fast. 9 in 10 streaming adults now watch ad-supported streaming, up from 8 in 10 just last year. In VAB’s 3rd annual streaming trends report, see why marketers have more opportunities than ever to reach and engage their audiences with streaming.
What’s inside the report?
- Viewing behaviors: See how shifting habits are redirecting premium video ad spend
- Device and platform usage: Understand cross-platform opportunities on apps and screens
- Ad-supported streaming: Explore how the growth in ad tiers creates greater scale for brands
- Content preferences: Find out what draws viewers in, from acquired hits, originals to live sports
Why download?
Keep up with streaming trends and the growing opportunities for streaming advertisers. As streaming claims a larger share of viewership—now accounting for more than 40% of total TV time—use these trends to inform your cross-platform strategies and build successful marketing plans in 2025.
Here's a sneak peek:
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