How linear and streaming TV informs and engages audiences across the political spectrum
VAB partnered with Dynata to survey voters and non-voters alike to understand how TV (linear + streaming) drives reach, engagement, and measurable outcomes for political advertisers, plus how it stacks up against digital platforms like search, social and AI.
This report reveals insights from 20 survey questions across these five key audience segments:
- Potential voters
- Non-voters
- Republicans
- Democrats
- Independents
What's inside the report?
- Where voters turn for credible, balanced information
- How voters are active, ad-supported TV viewers
- Why TV’s trust and credibility create lasting, high-impact connections political advertisers
- How TV drives results for both political and non-political advertisers
Why download?
Get data-backed insights into where voters find trustworthy information and how they evaluate journalistic integrity across today’s complex media landscape.
Get Immediate Access To Our Content
You have questions. We have answers.
Get immediate access to our Insights library.