Beyond the hype, do Super Bowl ads really work? Here's the data.
We quantified the impact of 2025 Super Bowl advertising across 15 brands. Whether the goal was to raise awareness or introduce a new product, brands saw anywhere between a 2x—50x immediate lift in branded search on Super Bowl night.
Here are the types of brands we analyzed:
- ‘First Time’ Super Bowl TV Advertisers: Cirkul
- ‘Consistent’ Super Bowl TV Advertisers: Bud Light
- Challenger Brands: Poppi
- B2B Companies: GoDaddy Airo
- DTC Brands: Hims & Hers
- Local Market Targeted: Tullamore Dew
- ... And 9 more!
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