NFL 2024 Season Viewership Trends
Insights: Fast Facts

NFL 2024 Season Viewership Trends

10 fast facts highlighting how fans watch the NFL across streaming and TV

The 2024 NFL season showed an evolution in how fans watched and engaged with primetime games, as streaming reach grew by 15% year-over-year alongside linear TV.

Our 7th annual NFL viewership report provides exclusive, custom insights analyzing reach, engagement, key demos and more across Amazon Prime Video, NBC, and ESPN.

 

What’s Inside the Report:

  • Side-by-side viewership analysis across Thursday Night Football on Amazon Prime Video, Sunday Night Football on NBC, and Monday Night Football on ESPN/ABC, covering a comparative 12-week schedule
  • Trends in viewership, reach, engagement, and audience composition by age and gender
  • Key factors driving audiences including divisional matchups, Spanish-language broadcasts, and Out-of-Home (OOH) viewing

 

Why Download?

NFL games accounted for 72 of the top 100 TV programs of 2024—and the dominance of NFL viewership reflects broader trends in how consumers watch content. This report offers unique insights to back up your media mix and help you score big across platforms.

 

Here's a Sneak Peek:

Get Immediate Access To Our Content

You have questions. We have answers.

Get immediate access to our Insights library.