In the first half of 2024, 169 ambitious brands across 43 categories—including names like AliExpress, HoneyLove, Pact, and LittleSpoon—invested in TV campaigns for the first time ever, collectively spending $380 million to reach new audiences and drive growth.
In a year of economic challenges, small and medium-sized businesses (SMBs) turned to TV as a reliable growth engine. In fact, 67% of these advertisers spent under $500K, proving that TV drives results for brands of all sizes.
What’s Inside the Report:
- The full list of first-time TV advertisers, ranked by their 1H 2024 ad spend
- 5 case studies backed by search volume data, showing how SMBs used multiscreen TV to drive measurable growth
- Custom analysis of spending trends across 43 categories
Why Download?
Results, results, results! Meet 169 growth-minded brands of all sizes and get inspired by their success stories. Whether you’re building your 2025 media strategy or looking for proof of TV's impact, this report offers actionable takeaways.
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