VAB’s 10 must-see charts from Q1.
We know you’re busy, so we’ve summed up our most popular insights content this quarter. In 10 quick charts, see what’s hot in marketing right now.
What’s inside the report?
- Premium video, premium results – 76% of consumers say they’re more likely to notice ads in premium, long-form content.
- AVOD’s massive reach – 9 in 10 streaming adults now watch ad-supported video, creating scale for brands.
- Breakdown of Google's ad revenue – $44 billion of Google’s ad revenue went to undefined platforms, obscuring marketers' visibility into their ad spend.
- Popularity of women's sports – 185MM adults are interested in women's sports, giving brands opportunities to reach loyal fans.
- ...and more!
Here's a sneak peek:
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