TV Upfront Historical CPMs
Insights: Fast Facts

TV Upfront Historical CPMs

VAB members only: historical broadcast, cable and streaming primetime CPMs

Data from the last 20 broadcast seasons.

In this updated VAB member exclusive, we are sharing a one-page chart of historical broadcast and cable primetime CPMs for A18+ from 20 broadcast seasons, from ‘06/’07 to '25/'26.

Plus, we've added a second chart featuring the average streaming CPM (AVOD and FAST services) for the ‘23/’24, '24/'25 and '25/'26 Upfronts.


Get Immediate Access To Our Content

You have questions. We have answers.

Get immediate access to our Insights library.