TV Upfront Historical CPMs
Insights: Fast Facts

TV Upfront Historical CPMs

For VAB members-only: historical broadcast and cable primetime CPMs

Data from the last 19 broadcast seasons.

In this new VAB member exclusive, we are sharing a one-page chart of historical broadcast and cable primetime CPMs for A18+ from 19 broadcast seasons, from ‘06/’07 to '24/'25.  

Plus, we've added average streaming CPM (AVOD and FAST services) for the ‘23/’24 and '23/'25 upfronts.


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