How Does TV Drive Outcomes? 10 Years of Analysis of Over 1,000 Brands

Facts and Data on the Effectiveness of TV Campaigns for Brands.

Earlier in the year, we released 25 Ways TV Grows Brands, an insights piece distilled from 10 years of analysis, across 2 dozen reports, over 1,000 brands and 80 categories showcasing facts and real-world examples proving how TV is a consistent driver of brand growth and value creation throughout the funnel.

Today, we’re sharing 3 new pieces based on real questions VAB has received from marketers about the inclusion of TV in their advertising strategy.

You’ll learn more about:

1. How TV heightens curiosity, increases customer consideration and drives purchase intent by bringing in new customers to brand's digital platforms.
2. TV's ability to drive results for businesses of all sizes, life stages and budget levels by converting audiences of all types into brand customers.
3. The measurable financial impact that TV drives for brands at each stage of the purchase funnel.

Equip you and your team with data and examples on the effectiveness of TV to inform your go-to-market strategy with these 3 new reports.