Advanced TV Marketing Insights and Resources

Below you’ll find the data, analysis and insights to help reimagine how you plan, buy, measure or sell multiscreen TV campaigns.

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Programmatic TV Addressable TV Audience-Based Buying Advanced Measurement Solutions

Programmatic TV

Programmatic TV provides marketers with an opportunity to automate the premium video ad buying process, enabling advertisers to reach audiences across multiple devices and platforms in an efficient way.

What is Programmatic TV?

Programmatic TV 101 - clear definitions, trends, infographics, and much more.

Buying Programmatic: The Decision Tree Overview

Infographic simplifying marketers’ programmatic strategy by answering their need-to-know questions, leading them to the four key programmatic deal types.

Programmatic TV Advertising Ecosystem Overview

Infographic defining 5 key platform types within the programmatic ecosystem along with examples of companies.

Addressable TV

As adoption of addressable TV accelerates, and more providers make addressable inventory available across linear and CTV, this piece seeks to be a resource for marketers who want to understand how they can most effectively incorporate addressable TV into their campaign strategies.

What is Addressable TV?

Do you have questions about Addressable TV? This piece provides an overview of the latest technology, capabilities and opportunities in addressable advertising.

Watch Now: The Business of Addressable Advertising by INVIDI

INVIDI Technologies' patented advanced advertising technologies unlock the maximum value of premium video by uniting distributors, programmers, and data providers to ensure advertisers reach the right audiences when, where, and however they’re watching. Watch their video showcase to learn more.

Watch Now: Addressable Advertising: What It Is and How It Can Help Boost Your Business by Effectv

In this video, Comcast Advertising breaks down the fundamentals of Addressable TV. You'll learn its benefits, how it's data driven approach helps advertisers reach the right audience and how it turns TV into a full funnel solution.

Audience-Based Buying

Simply put, audience-based buying is the switch from buying your TV campaigns on a demographic target audience (e.g. Adults 25-54 or Women 25-49) in favor of buying an audience. These audiences can be defined by lifestage (e.g. new parents), lifestyle traits (e.g. frequent travelers), or purchase behaviors (e.g. luxury car buyers). This is enabled by advances in data, technology and measurement.