Across the Industry
AMPERSAND PARTNER INSIGHTS
Addressable TV: Performance Lift Benchmarks
Addressable TV is frequently recognized for its ability to effectively drive incremental reach, and while true, its impact extends far beyond that.
Ampersand's recent analysis of over 200 campaigns reveals that addressable TV can deliver full-funnel results, showcasing significant lifts across a variety of key performance indicators. This demonstrates how brands can effectively leverage addressable TV to achieve a wide range of marketing objectives.
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