PODCAST - Audience-Based Buying is Ready for Primetime
An ad man in previous life, Sean has been at the helm of the organization for 18 years and has seen a lot of changes.
Probably none as dramatic as what is happening now with the big switch to audience-based buying versus age and demo. Sean and his team have been guiding the industry through this transition. In this interview, speaks to the big changes in TV ad investment and what it all means from recent market research.
Sean also addresses the value and shortcomings of panels and the problems with accuracy of the Nielsen ratings during the pandemic. He says the industry expects transparency and hopes the Nielsen will fix the problems which largely remain.
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