VAB Insights Hub

Small Business Marketing Resources

Multiscreen TV has been proven to grow SMBs by expanding their customer base, driving website visits, increasing in-store traffic and more.

In the content below, you’ll find the winning marketing strategies small and medium-sized business are employing to achieve a range of KPIs. Get inspired by several case studies and analyses showing how they proved success.

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Reasons to Launch a Multiscreen TV Campaign Success Stories from Multiscreen TV Campaigns New TV Advertisers

Reasons to Launch a Multiscreen TV Campaign

Explore why brands are investing in multiscreen TV, from viewer experience and precision targeting to mood and trust

The Power of Premium Video

What is premium video? Discover its 5 defining pillars that drive powerful brand outcomes.
5 Advantages that Multiscreen TV Has Over Other Platforms

Learn how these five advantages work together to inspire audiences and deliver superior outcomes for marketers throughout the purchase funnel.
What are the 7 key reasons advertisers launch TV campaigns?

See how brands are successfully leveraging the key benefits of TV campaigns to drive business results.
Why is advertising in ‘trusted’ media important for my brand?

Learn why trust leads to more business results
How Real-Life Shared Experiences Are the Antidote to Social Media Isolation Among Gen Z

Learn why brands looking to find and engage Gen Z should prioritize connections made through premium video, cinema and the other real-life communal experiences they crave.
The Consumer Connection

Understanding the Effect of Quality Across Media Platforms
How Mood Lift = Brand Lift at the Cinema

Good vibes at the movies light up ad engagement and deliver results for brands—here's how.
“During this election year, how can I get the most impact from my local ad campaign?"

Learn why local TV news delivers audience scale AND key benefits like a trusted, transparent and brand safe environment that supports high-quality journalism.
How does audience-based TV buying drive results for my brand?

See how brands are successfully leveraging the key benefits of audience-based TV campaigns to drive business results.

Success Stories from Multiscreen TV Campaigns

Back your plans with proven, real-world results

How New Advertisers Are Using TV To Ignite Interest & Turn Consumers Into Customers

See how premium video campaigns are driving website visits and searches for 1st time advertisers.
Let it Grow

Understanding the importance of brand-building for niche marketers.
Let's Get Down to Business

How brand-building drives outcomes for innovative B2B advertisers. Learn from 25 real-world examples showcasing how brand-building advertising directly leads to conversions for niche brands.
As a small business owner, how can I effectively advertise on TV?

Brands of all sizes and budget levels can use the data driven strategies of Multiscreen TV to grow.
Is equity-building important for niche brands?

This shares why brand-building is critical for large and small brands with highly specific consumer targets.
Can multiscreen TV be effective for brands with niche audiences?

See how brands are successfully leveraging the key benefits of TV campaigns to drive business results.
How are SMBs achieving growth through multiscreen TV?

In this analysis, we equip you with the ways SMBs are capitalizing on the benefits of TV advertising to accelerate their growth. You’ll also find real-world examples of how these businesses hit their KPIs with TV.
How can businesses use TV advertising to build customer relationships?

See how businesses are utilizing TV to build customer relationships and how this drives KPIs like increased attention, consideration and website visits.

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