Analysis and Full List of the 313 First Time TV Advertisers that Spent $1.4 Billion in 2023
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Analysis and Full List of the 313 First Time TV Advertisers that Spent $1.4 Billion in 2023

View the economic factors that guided these bold advertisers, which categories they’re in (ranked by spend level), and the brand building strategies they employed.

At $1.4B in NEW national TV ad spend, 2023 saw the highest level of fresh investment in 5 years. 

Why? When young, innovative and digital-centric brands like Otter.ai, evite, Poppi, Ray-Ban, Moxie and Hubspot, decide they want to grow BIG, they turn to TV.

Want to learn more about these 313 new advertisers and why they’re utilizing premium video? You’ll find stats and analysis on:

  • Relevant economic trends that affected both consumers and marketers
  • The wide array of new brands across 56 product categories that advertised on TV in 2023
  • The strategies that these brands employed, from budgeting to flighting strategies

Available for download now is the complete list of the 313 new national TV advertisers and their spend for your quick reference.

Why did these brands - and the thousands of new TV advertisers who came before them - turn to TV when they were ready to GROW? We explain why in The Halo Effect: TV as a Growth Engine.

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