Everyone is Welcome to TV!
In our 7th year analyzing first-time TV advertisers, we’re back with insights into who these brands are, why they launched TV campaigns, how much they spent, and the results they achieved.
What’s inside the report?
- The full list of first-time TV advertisers, ranked by their 2025 ad spend (along with links to each brand website)
- The top 15 categories ranked by their cumulative advertising spend
- The full breadth of campaign investment ranges and what small and-medium sized businesses spent
- Case studies that show how these Multiscreen TV campaigns drove growth of online branded search
Why download?
Be inspired by the bold brands that trusted TV to build their brand and drive metrics such as awareness, reputation, sales, and more. No matter where you stand in the industry – buy side or sell side - this report is here with actionable takeaways.
Here's a sneak peek:

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