Exclusive data directly from marketers reveals how they view ‘brand’ vs. ‘performance’
VAB partnered with Advertiser Perceptions on a custom survey of 200 brand marketers across small, medium, and large-sized businesses. This report focuses on how marketers from all business sizes balance short-term sales and long-term brand building.
What’s inside the report? The latest stats on:
- Strategic Priorities: Discover how marketers across businesses of all sizes balance brand-building with performance-driven strategies
- Unfiltered Insights: Learn what marketers wish they could do differently if they didn’t feel the pressure of short-term financial targets
- Brand as a Growth Engine: Understand why investing in brand is essential for long-term, sustainable business growth
Why download?
Unlock exclusive insights into how marketers navigate the brand vs. performance discussion. From strategic priorities to organizational pressures, this report delivers real data, candid responses, and actionable takeaways you won’t find anywhere else.
Here's a sneak peek:
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