What are the organizational disconnects that might exist between KPIs and business goals?

Many marketers from small, medium and large brands face KPI disconnects

Due to a variety of factors, KPIs that marketers track may not always be aligned with their business goals.

In this piece, you'll gain insights and data from our custom survey of 200 brand marketers conducted with Advertiser Perceptions: 

• See the percentage of marketers from small, medium and large-sized business who believe there is a disconnect
• View a summary of responses in marketers' own words as to why they believe there is a disconnect between their tracked KPIs and company goals set by management

Want to learn more from our survey of 200 brand marketers? Check out the full marketer's guide.

Plus, don't miss our other "Question of the Week" content!