Who are the key decision-makers guiding marketing strategy within businesses?

As company size and marketing budgets increase, so does specializations and layers. 

Because of this, those responsibile for marketing decisions vary from small, medium and large-sized businesses. Executive leadership, marketing departments, finance, oh my! Who calls the shots?

In this piece, you'll gain insights and data from our custom survey of 200 brand marketers conducted with Advertiser Perceptions: 

• See the key stakeholders / primary decision-makers responsible for marketing strategy (budget & guiding direction) at small, medium and large-sized businesses

Want to learn more from our survey of 200 brand marketers? Check out the full marketer's guide.

Plus, don't miss our other "Question of the Week" content!