VAB insights Hub

Advertising Essentials

VAB glossaries and overviews of important topics within advertising, marketing, media and television.

Overviews of Relevant Topics

Our "What is?" pieces are meant to provide the key facts and data around industry topics in a digestible format.

What is Addressable TV?

Embracing industry innovation and modern advertising targeting solutions.
What Is Audience-Based Buying?

What exactly is “audience-based buying” and how will it help you create more impactful campaigns and buys?
What is Brand Safety?

Learn how brand safety & suitability strategies are important to strengthening brand reputation.
What is Convergent TV?

Learn how brand safety & suitability strategies are important to strengthening brand reputation.
What is Data Privacy and Security?

Breaking down important concepts in part 2 of our 3-part series on data privacy and security.
What Is The Digital Video Supply Chain?

Learn how to successfully navigate the complexity of the digital video supply chain.
What is Digital Ad Fraud?

Learn key terms and concepts and equip yourself with tips and strategies to mitigate ad fraud for your brand.
What is FAST?

Learn how brand safety & suitability strategies are important to strengthening brand reputation.
What is NextGen TV?

Answers to three common questions on the latest technology in Broadcast TV, ATSC 3.0.
What is the Social Video Ecosystem?

A top-down view of the social video ecosystem.
What is TV?

The modern consumer's definition of TV. TV is linear TV, CTV, AVOD, SVOD and FAST. It’s Smart TVs, mobile, laptops – and more
What is The US Census?

Learn how brand safety & suitability strategies are important to strengthening brand reputation.
What is a Video Impression?

Understand the true value of video impressions and optimize your media buying strategy.

Get clear answers to questions our industry is asking about measurement

Visit our Measurement Page


Glossaries for Marketers

Our "Untangling Terminology" pieces are the glossaries you never knew you needed. You'll find hundreds of definitions to related terms for each topic.

Glossary: Multiscreen TV Advertising Terminology

Lexicon of aligned terms for TV advertising in all its forms, developed by MVPDs and VAB
Glossary: Data, Identity & Privacy

8-page glossary simplifying common data, identity & privacy terminology to help you stay up to date on common terms and concepts.
Glossary: Generative AI & Machine Learning

8-page glossary to help you understand what Generative AI and Machine Learning are and why they've become so prevalent in recent years.
Glossary: Gen Z Slang (Slay the Day)

As more brands look to connect with Gen Z, this glossary of 101 terms is here to help you understand these younger audiences.
Glossary: Marketing and Advertising Acronyms

VAB Glossary of 120 acronyms to help you stay presentation and discussion ready.
Glossary: Marketing and Advertising Terminology

VAB Glossary of 112 terms to help you stay presentation and discussion ready.
Glossary: Video Measurement

8-page glossary to help you learn more about the terminology associated with video measurement like platforms, sources, data providers and methodologies.
Glossary: Video Streaming

7-page glossary clarifying the most commonly used video streaming terms covering devices, services, behaviors and more.
Glossary: Web3, Metaverse, Blockchain & NFT

9-page glossary with 50+ definitions related to Web3, cryptocurrencies and more along with industry perspectives.

You have questions. We have answers.

Get immediate access to our Insights library.

Get Access