Untangling Acronyms Within Marketing and Advertising

PMP. CAC. ROAS. STB. MRUE... OMG.

According to a 2023 Myers Report survey, fewer than 30% of media professionals are “presentation/discussion ready”.

Have you ever been too embarrassed to ask what an acronym means during a meeting?

This glossary is filled with the definitions of 120 marketing and advertising acronyms broken out into campaign strategy, planning & buying, metrics & measurement, data privacy & identity, innovations, category-related and industry.

Say goodbye to awkward smiles and nods or vague “mm-hmms.”

Don't miss our other new glossary defining 112 marketing and advertising terms!