Untangling Terminology Within Marketing and Advertising

According to a 2023 Myers Report survey, fewer than 30% of media professionals are “presentation/discussion ready”.

Have you ever been too embarrassed to ask what a term means during a meeting? Maybe you secretly moved your phone underneath the table to search for the definition? We’ve all been there.

We understand that industry jargon is confusing, so we created a new glossary filled with 112 of the most useful terms within marketing and advertising broken out into campaign strategy, planning & buying and metrics & measurement.

Don't miss our other new glossary defining 120 marketing and advertising acronyms!