Untangling Terminology Within Data, Identity & Privacy

Need help understanding PII vs VID or CCPA vs. GDPR?

Or, the difference between contextual targeting vs. index-based targeting or Open AP vs. Open ID? This useful 8-page glossary simplifies the common data, identity & privacy terminology to help marketers and industry professionals stay up to date on common terms and concepts used across the industry. As marketers navigate through this complex ecosystem, these definitions cover the important terms within data sources, targeting approaches, platforms, solutions and regulations.