What is The U.S. Census?

Simplifying the U.S. Census and its Importance to Marketers

We know the Census is taken in the U.S. every 10 years, but did you know it impacts everything from political representation and infrastructure to school lunch program funding? Additionally, for marketers, it’s important to consider that the census findings have a significant impact on marketing strategy. It can influence decision-making around individual market opportunities, audience targeting, media measurement and the development of custom research.

In this quick 3-page read, you’ll learn more about what the census is, how it affects our lives, initial impacts from last year’s census, and why its findings are so important to marketers.