Untangling Terminology Within Video Measurement
Insights: Untangling & Glossary

Untangling Terminology Within Video Measurement

Clarifying topics and terms

A Comprehensive 8-Page Glossary of Frequently Used Terms to Help You Navigate the Ever-Growing Video Measurement Marketplace

Need help understanding HUT vs PUT or DAR vs. TCR or the difference between C3 vs. C7 ratings? Fueled by rapid audience fragmentation, video measurement has evolved into a complex ecosystem of various topics, terms, and phrases.

We have simplified common video measurement terminology to help you navigate the ever-growing marketplace of platforms, sources, data providers and methodologies. Download the comprehensive 8-page glossary below to learn more about the terminology associated with video measurement.

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