Inside the Measurement Agenda: The Agency Perspective
Recent industry headlines have underscored our industry’s need to adopt more modern solutions for TV measurement, but what does that future look like? VAB President and CEO, Sean Cunningham will talk with Celeste Castle, EVP, Head of Research, of Dentsu on her perspective on the current state of TV measurement and what is most critical on the measurement agenda. The discussion will focus on the key priorities and initiatives that will help marketers embrace the future of TV measurement.
Click HERE to download the VAB's report of Billions of TV Impressions Lost that was mentioned by Sean Cunningham during the webinar.
President & CEO, VAB
Sean Cunningham leads VAB, marketers' foremost industry source for insights-driven video research, intelligence and thought leadership in the U.S. With deep ad agency experience as a senior-level strategic advisor to marketers on all media formats, Sean is passionate about championing marketers in their quest to maximize outcomes, solve business challenges, build high-value brands and drive overall sales and profitability growth.
EVP, Head of Research and Measurement, Dentsu
As EVP, Head of Research and Measurement, Celeste oversees research and measurement analytics for dentsu’s media service line of business in the US. In this role, Celeste is responsible for leading the media research group, with a keen focus on measurement and currency, and media consumption trends.
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