VAB is proud to have helped develop this industry resource in collaboration with Ampersand, Comcast Advertising, Cox, DIRECTV Advertising, DISH Media, Optimum Media, Spectrum Reach and Verizon Fios.
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According to new research from Advertiser Perceptions, only 20% of advertisers say terms are consistently used by their media partners, and there is little consensus around the advertising vocabulary being used today.
Download now to get definitions of the various delivery types of TV advertising in all its forms.
"The release of this lexicon is a unique opportunity for MVPDs to align at the most basic level—the words we use to talk about our advertising offerings. In many ways, MVPDs sit in the center of today’s multiscreen advertising opportunities, and the onus is on us to lead by example. We hope others will adopt the terms so we can all speak the same language and simplify on behalf of the industry.”
—James Rooke, President, Comcast Advertising
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