A look into Alphabet’s financials for Google ad revenue across segments: $265 billion analyzed
Google’s semi-opaque campaign summaries featuring undisclosed media placements have long frustrated the advertising industry. Therefore, we decided to look at their recent 10-K filing from their 2024 fiscal year - where certain disclosures are mandatory.
What's inside the report?
Within, you’ll get a closer look at how marketer dollars were spent in 2024 across 3 segments:
- Google Search & Other
- Youtube Ads
- Google Network
Why download?
Marketers should have full transparency as to where their ads are being run. We estimate that 17%, or just about $44 BILLION of Google’s total ad revenue potentially went to undefined, non-transparent platforms – this is significant, especially with the latest digital advertising fiasco.
Check out our other "Question of the Week" content!
Get Immediate Access To Our Content
You have questions. We have answers.
Get immediate access to our Insights library.