Understand how top brands invest in TV—and how you can too
With over $85 billion invested in premium video, advertisers across major industries use TV to engage and reach audiences where they are. In this VAB Member exclusive report, we break down national TV spend across 6 key categories: automotive, health & wellness, home improvement, insurance, QSR, and travel.
What’s Inside the Report?
- Top 8 spenders in each industry: Get the data on how category leaders allocate TV budgets
- Top 30 networks & channels by spend: See where and how much advertisers in each category are investing
- Daypart & day-of-week trends: Gain deeper insight into media buying patterns across industries
Why Download?
Help your clients learn from top brands and discover pockets of opportunity to refine and expand their spending strategies. Plus, use this report as actionable intelligence to reinforce the value of premium video in today’s advertising landscape.
Here's a Sneak Peek:
Note: This report is exclusive to VAB Members only. If you're unable to sign in or download and believe this is an error, contact us at vabi@thevab.com.
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