By their nature, these data-driven, direct-disruptor brands have all had an active digital presence since their inception and have built and maintained a consumer-facing digital footprint since day one.
However, when these brands wanted to build market share beyond a core, albeit limited, customer base they added TV as a critical component to their media mix. In short, TV is where these brands went to grow big.
In this analysis, we examine the TV spend of 50 direct-disruptor brands in relation to key brand metrics like website traffic, online interactions and revenue.
The brands analyzed saw immediate positive business outcomes as they entered and expanded their presence in TV, and the proof is in the numbers:
These performance-driven companies know exactly what media works for driving their business and it’s why these 50 direct-disruptors have collectively doubled their TV spending in each of the last two years.
Click below to watch the video that accompanies this marketer's guide!