For over 200 million Americans, managing a medical condition is part of everyday life. So is the search for better health.
Multiscreen TV plays an indispensable role in their journey to wellness, with its ability to spark brand discovery, inspire deeper research, and encourage conversations with healthcare professionals.
Despite accounting for just one-quarter of pharma DTC ad spend, TV consistently delivers outsized results across the path to treatment like no other media platform.
What’s inside the report?
- Scope of ailments: 8 in 10 adults have a medical condition and most use prescription remedies
- Pursuit of health: Most U.S. adults say medicine have improved their quality of life
- Spend breakdown: 55% of pharma DTC TV spend is from 20 brands that offer remedies for serious, invasive illnesses
- Path to treatment: TV guides patients from discovery to decision, with 85% of first-time pharma advertisers seeing peak brand search at campaign launch
- Precise targeting: Audience-based buying & addressable TV help brands reach the right patients
Why download?
With 77% of adults seeking healthier lives, the pharma category offers a powerful lens into how multiscreen TV meets the moment – encouraging healthy behaviors, inspiring informed decisions, and delivering measurable outcomes. Get timely, data-driven insights that apply to any category.
Here's a sneak peek:
Get Immediate Access To Our Content
You have questions. We have answers.
Get immediate access to our Insights library.