Verizon Wireless, Boost Mobile, AT&T and MetroPCS are just a few of the telecommunications brands investing hundreds of millions of dollars in TV annually while smaller telco brands are also spending to build their brand and customer base.
We analyze 15 telecommunications brands and prove once again, the direct correlation between TV investment and consumer action throughout the purchasing funnel. You will see that brands that increase their TV impressions witness increased category share of voice along with quantifiable business outcomes from their TV investment as a result of consumer engagement and direct action taken.
In this attribution analysis, you’ll learn:
These quantifiable business outcomes are seen across brands of all sizes regardless of investment level. To learn more about how TV builds consumer intent in the Telco category, download the full report below.
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