Because of this, the category has been increasingly turning towards the power of TV advertising to increase downloads, visits and in-app purchases and now collectively spends almost $1 billion annually in the medium.
This VAB report illustrates the critical effects of TV advertising on online traffic. The report analyzes 60 mobile apps across 10 categories: games, commerce/retail, media, sports, tech/telco, financial, restaurants, travel, music and education. Key highlights include:
We are pleased to offer our members a two-week early access period for this Insights content.
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