Taking Charge

86% direct correlation between TV spend and website traffic across 14 credit card brands

In this brief analysis, we look at the credit card category and demonstrate the direct correlation between TV spend and website traffic.

We analyze 14 major credit card brands over 24 months of media spend to understand what effect their TV investment had on consideration and intent.

To learn more about how TV drives brand consideration for credit cards, download this 8 page analysis, Taking Charge below.

Interested in more categories and real brand examples? Check out our other category attribution reports covering direct-to-consumer brands,  automotive, bedding/mattresses and mobile apps.