Affluent Americans, those with an annual household income of more than $100K, enjoy a disposable income that differentiates them from the average adult.
This income enables an upgraded lifestyle and the opportunity to own many devices and customize how they view video content.
However, a closer look at their media behavior reveals their undeniable commitment to ad-supported TV content and patterns of consumption that are similar to the average adult.
Good Fortune provides a review of the affluent demographic and attitudinal traits, as well as an analysis of their video-viewing behavior—viewing across devices and platforms, time-shifting, viewership of TV content online. It also takes a look at their perceptions of TV advertising relative to other forms of media and the ability of TV advertising to motivate them to action.
A Look at the Behaviors and Media Consumption of Affluent Americans
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