How Can TV Build Buzz And Interest For My Brand Online?

VAB has studied hundreds of brands across categories to understand the effect TV campaigns have on mid-to-lower funnel digital metrics

Through VAB’s decade-long studying of what drives business outcomes across the purchase funnel, we explore how brands are using TV campaigns to further build their online presence.

You’ll learn:

• How TV advertising heightens curiosity and increases customer consideration
• The impact TV campaigns have on purchase intent and their ability to bring new customers to brands’ digital platforms