VAB has studied hundreds of brands across categories to understand the effect TV campaigns have on mid-to-lower funnel digital metrics
Through VAB’s decade-long studying of what drives business outcomes across the purchase funnel, we explore how brands are using TV campaigns to further build their online presence.
- How TV advertising heightens curiosity and increases customer consideration
- The impact TV campaigns have on purchase intent and their ability to bring new customers to brands’ digital platforms
How can TV build buzz and interest for my brand online?
Answering Questions Marketers Have on How TV Drives Outcomes
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