VAB has studied hundreds of brands across categories to understand the effect TV campaigns have on mid-to-lower funnel digital metrics
Through VAB’s decade-long studying of what drives business outcomes across the purchase funnel, we explore how brands are using TV campaigns to further build their online presence.
You’ll learn:
- How TV advertising heightens curiosity and increases customer consideration
- The impact TV campaigns have on purchase intent and their ability to bring new customers to brands’ digital platforms
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