Our Top 10 insights charts of the 1st quarter
Insights: The VAB Top 10

Our Top 10 insights charts of the 1st quarter

VAB’s 10 most popular charts to keep your marketing strategies fresh and innovative with insights on viewer engagement, video streaming, modern measurement solutions, ad transparency and more!

The VAB Top 10 of Q1 2024

To help busy marketers stay up to date with the latest data, insights and analysis, we’ve gathered our 10 most-read charts of Q1 2024.

Among the stats and analysis, you’ll learn that:

  • Ad-supported streaming reaches eight out of every ten streamers, which offers advertisers near complete coverage and numerous opportunities to reach a broader audience.
  • Inclusion of 'big data' in viewership measurement reveals meaningful lifts over panel-only data for NFL games, demonstrating the value of modern measurement solutions.
  • High-quality video content creates a 'premium halo effect,' enhancing the perception of advertisers favorably when compared to digital platforms.
  • The U.S. cost of digital ad fraud is equivalent to the total national & local cable TV ad spend, highlighting the importance of safeguarding your ad investments.
  • And much more!

Want more detail or analysis on anything you see? Once you’ve downloaded, simply click on the cover image for the Insights piece it is sourced from.

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