The VAB Top 10 of Q1 2024
To help busy marketers stay up to date with the latest data, insights and analysis, we’ve gathered our 10 most-read charts of Q1 2024.
Among the stats and analysis, you’ll learn that:
- Ad-supported streaming reaches eight out of every ten streamers, which offers advertisers near complete coverage and numerous opportunities to reach a broader audience.
- Inclusion of 'big data' in viewership measurement reveals meaningful lifts over panel-only data for NFL games, demonstrating the value of modern measurement solutions.
- High-quality video content creates a 'premium halo effect,' enhancing the perception of advertisers favorably when compared to digital platforms.
- The U.S. cost of digital ad fraud is equivalent to the total national & local cable TV ad spend, highlighting the importance of safeguarding your ad investments.
- And much more!
Want more detail or analysis on anything you see? Once you’ve downloaded, simply click on the cover image for the Insights piece it is sourced from.
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