The VAB Top 10 of Q4 2023
To help busy marketers stay up to date with the latest data, insights and analysis, we’ve gathered our 10 most-read charts of Q4 2023.
Among the stats and analysis, you’ll learn how:
- The cost of digital ad fraud is projected to more than double by 2028 to $172 Billion and how the opaqueness of the digital video supply chain impacts marketers today
- The value of local TV news is viewed as a trustworthy platform that provides useful information and creates a positive impact in communities
- Women’s sports viewership is a growth engine for TV driven by greater interest, more media coverage and marketable star athletes
- The first half of 2023 saw the highest NEW TV advertiser investment of $475M, despite continued economic uncertainty new advertisers are infusing fresh investment into the TV marketplace
- And much more!
Want more detail or analysis on anything you see? Once you’ve downloaded, simply click on the cover image for the Insights piece it is sourced from.
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