Our Top 10 insights charts of the 4th quarter
Insights: The VAB Top 10

Our Top 10 insights charts of the 4th quarter

VAB’s 10 most popular charts to keep your marketing strategies fresh and innovative with insights on brand safety, cinema, women’s sports, ad fraud and more!

The VAB Top 10 of Q4 2023 

To help busy marketers stay up to date with the latest data, insights and analysis, we’ve gathered our 10 most-read charts of Q4 2023. 

Among the stats and analysis, you’ll learn how:

  • The cost of digital ad fraud is projected to more than double by 2028 to $172 Billion and how the opaqueness of the digital video supply chain impacts marketers today
  • The value of local TV news is viewed as a trustworthy platform that provides useful information and creates a positive impact in communities
  • Women’s sports viewership is a growth engine for TV driven by greater interest, more media coverage and marketable star athletes
  • The first half of 2023 saw the highest NEW TV advertiser investment of $475M, despite continued economic uncertainty new advertisers are infusing fresh investment into the TV marketplace
  • And much more!

Want more detail or analysis on anything you see? Once you’ve downloaded, simply click on the cover image for the Insights piece it is sourced from.

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