The VAB Top 10 of Q3 2023
To help busy marketers stay up to date with the latest data, insights and analysis, we’ve gathered our 10 most-read charts of Q3 2023.
Among the stats and analysis, you’ll see how:
- YouTube allegedly allowed for adult-targeted ads to be served on “Made for Kids” channels – To investigate the veracity of this analysis, VAB created our own campaign. See how with just $10 we were able to clearly confirm these results.
- TV motivates young adults to act - Campaigns for younger-skewing brands drive engagement and online conversion
- Adults 65+ are turning to FAST services - They have a discretionary spending advantage and are expanding the amount of content they have access to
- Audience-based TV buying drives KPIs - Brands are using ABB to increase target audience reach and engage new customers
- No budget is too small for TV - Brands across all investment levels see significant lifts in website traffic after their TV launch
- And much more!
Want more detail or analysis on anything you see? Once you’ve downloaded, simply click on the cover image for the Insights piece it is sourced from.
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