The VAB Top 10 of Q2 2023
To help busy marketers stay up-to-date with the latest data, insights and analysis, we’ve gathered our 10 most-read charts in the second VAB Top 10 of 2023.
Among the stats and analysis, you’ll see how:
- Marketers are increasing their audience-based buying investment in uncertain economic conditions to achieve their main campaign priorities throughout the funnel.
- Marketers, like consumers, place their trust in the premium setting of CTV and perceive it as being less susceptible to ad fraud compared to numerous other digital platforms.
- TV advertising delivers thousands of new customers monthly for small and medium-sized brands across a variety of categories.
- Streaming services have tripled their TV investment but have also shifted more towards promoting specific programs to aid viewers’ content discovery.
- And much more!
Want more detail or analysis on anything you see? Once you’ve downloaded, simply click on the cover image for the Insights piece it is sourced from.
Our Top 10 insights charts of the 2nd quarter
VAB’s 10 most popular charts to keep you up-to-date on trends, analysis and opportunities in video advertising
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