Examining NFL’s 2023 Season Double-Digit Viewership Growth

Primetime NFL delivers a high-impact, high-reach, communal viewing experience across TV

Kicking off with a game-changing season, 2023 marked a milestone for the NFL, as primetime games experienced double-digit growth in viewership. This showed that there is a hunger for people to experience premium sports events in communal settings and be a part of the epicenter of culture.

This report dives into what shaped this year's audience engagement landscape, highlighting key insights and trends such as:

• The 'Swiftie Effect' and its impact on female viewership, contributing to a broader, more diverse NFL fan base.
• Significant growth in audience size and consistent weekly engagement.
• The effectiveness of modern measurement tools that have driven an uplift in viewership, particularly within Spanish-language networks.

Discover how marketers can capitalize on this growth and reach engaged audiences in brand-safe content across premium platforms.